CENTURY 21 Agents
What began in Orange County, California, in 1971 as “a pad of paper and a dream” is now a global estate agency network that spreads across over 86 countries on six continents.
The revolutionary CENTURY 21 Concept of enabling property professionals to maximise their business potential has evolved into an organisation of 147,000 agents operating in 14,000 offices worldwide.
CENTURY 21 Associates, on average, lead the industry in production and experience. We call our agents Associates because they work professionally and take responsibility for their customer service delivery and results – much like partners in a medical or legal practice.
For 48 years, the CENTURY 21 concept has met with the same success in all the countries where it is established. Recognized for its professionalism, the CENTURY 21 network places customer service at the heart of its strategy. Its know-how is based on 4 essential strengths: a streamlined and efficient agency organization, proven training training methods, cutting-edge tools and processes and an innovative policy of synergy with all professionals in the sector.
A CENTURY 21 agent will help you throughout the sales process:
Pricing
Incorrect pricing of your home is the most common mistake. If a house is priced too high it will make comparable properties appear to be better value and that may help sell your neighbours’ home instead of yours. If your price is too low you could end up sacrificing profit unnecessarily. Pricing a home to sell is an art that takes into account market movement, demand, the home’s condition and yes, its location. Your CENTURY 21 agent will take all these factors into account when advising you on a pricing strategy.
Preparing your home
The second most common mistake homeowners make is not preparing their home for sale. When a buyer discovers poor maintenance it may lead them to wonder about other potential problems. Too much clutter, poor decorating choices or a sub-par curb appeal can also prevent a buyer from falling in love with your home. Your CENTURY 21 agent can instantly spot these problems and will help you get your home fit to sell.
Marketing
Effective marketing is a third critical factor that often gets poorly executed. Your CENTURY 21 agent will make this a priority. It begins with taking great photos of your home to emphasise its best features not just document certain rooms. Proper staging of your home and depersonalising it will make a significant difference. Your agent will suggest improvements that will increase the overall value of your home resulting in a faster sale at a maximised price.
Exposure
Your agent will then prioritise the right mix of traditional and online advertising utilising CENTURY 21’s local, national and global websites taking advantage of a brand name that is international in scope to attract qualified buyers from around the corner and around the world. Through our practise of cooperative selling your home will be exposed to the network of CENTURY 21 agents as well as real estate professionals throughout the industry. The concept of cooperative selling markets your home to far more potential buyers in your area, increasing the number of qualified offers on your home and significantly shorter days on market.
The right estate agent
Hiring the wrong agent is another common mistake; inexperienced agents increase the chance of poor results. Your CENTURY 21 agent has the experience of working in different market dynamics and can recommend the proper listing price for the current market. They can negotiate objectively on your behalf and help navigate you smoothly through a variety of logistical and legal obstacles. You can count on your agent’s professionalism and experience to make the entire transaction more productive and profitable.
Attention to details
Finally, many homeowners make the mistake of failing to agree on important details of a sale before they get an offer. To prevent this from happening your CENTURY 21 agent will work with you in advance to determine things like your required net proceeds from the sale, your ideal closing date, chattels you will agree to and the compromises that you are prepared to make in order to close the deal.